Since a young age, LA$$A aka Yves Lassaly (born an raised in Amsterdam), has been making a name for himself in the music industry. Already as a little boy, Yves has had a great passion for music and performing. As a teenager, his career started to get real by giving music performances on stage.

Having passion for music with no limitations made him dream of an independent music production company. 'Pyramids' released success tracks for several well-known national and international artists.

Even though he enjoyed spending time in the studio, he missed being on stage and connect with the crowd. He developed himself and created his own 'urban' sound. Since fall 2018, you find Yves under DJ/Artist name LA$$A, and thereby he launched his own record label: MCM Records / Money Club Music.